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The answer to that question shows how important branding has become in recent years. And consequently, brand building has taken an equal significance.
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The next thing you have to do is look at what does the media hate about people who are giving them Press Releases. You need to be aware of these things so you are not ignored or even worse banned from the media.
It won’t help them and it might even frustrate the press and cause them to move on to another author who has a striking press kit that captivates their attention and forces them to want to find out more details on you and your work.
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